WASHINGTON, D.C. (SPINews) -- Nemo has clobbered the Northeast with wind and snow, and the National Weather Service, at first miffed at the Weather Channel for unilaterally naming winter storms, has now jumped on board.
The NWS tells SPINews it will start naming floods, forest fires and earthquakes.
Naming storms raises the public’s fleeting awareness, gives each a personality and makes it easier for the sound-bite-sized national media to grasp.
The NWS' new names include (for floods) Florence, Mark and Namu; (forest fires) Ashley, Bambi and Sparky; and (quakes) Biff, Jiggles and Rush.
As for asteroid collisions, it has come up with only one name: Ben -- as in "Ben Dover and Kiss Your Ass Goodbye."